Building Human Relationships for Business Sales Success

Sales Professionals understand that building human relationships is key to business sales success, something lost on most sales people who come and go. The Visitors.

You see, the Sale begins with You.

VC ~ The Sale Begins with You










There are simple, and complex, human components essential to building authentic, lasting human relationships are also relevant in business sales relationships:

  • You and the Opportunity to Meet Someone New
  • A Conversation
  • The Process of Discovery and Warming-Up
  • Rapport
  • Value
  • Desire
  • Mutual Respect and Acceptance
  • Persuasion
  • Commitment



Tango Lessons ~ Building and Sustaining Relationships

No matter how great a visionary leader you may be, you will always need others to fully execute your vision, your dream. It’s a fundamental axiom of business and of life. It takes 2:2 Tango (at least two) and it is a beautiful, intricate, intimate, and powerful dance.dreamstime_m_145488591.jpg

Here are a few free Tango Lessons.

One of the reasons we work in multi-disciplinary teams at Vitalia Consulting is because there is power in numbers and in diverse expertise. No Vitalia consultant, coach, facilitator, advisor or analyst, client services associate is ever left alone to deliver the message, ask the hard questions, or answer the hard questions. The lone exception are Executive Coaching Sessions which are strictly one-on-one private sessions.

As we work with our clients to solve complex business and organizational problems, a team of diverse minds (working together) discovers, uncovers the best solutions.  Partner with Us!

The power of multi-disciplinary teams is proven, especially when working with executive leaders and groups of professionals because no individual (regardless of status, charisma, influence, aura, or personal presence) resonates with everyone.

While building and sustaining relationships is key to business success, few people are effective at doing both. Believe it. Look at your client-customer retention rate. Look at the rising divorce rate. Look at how relationships come and go faster than the changing of seasons. So, when you find a relationship builder who can also sustain relationships, hold onto them like a lifeboat against the current.

Yeah! Yeah! Yeah! Most of us know “It Takes Two To Tango” is a truism, but how often do we actually practice it? Is it part of your personal/professional skill-set, mind-set?

Face it: Those self-obsessed with expressing only their own ideas just aren’t very good at building and sustaining relationships, find it hard to listen, fail to observe, and never learn to Tango.

Partnering requires learning to Tango. Collaboration requires learning to Tango. Networking requires learning to Tango. And not just learning a few basic steps (see Tangerine Tango blog).  You must become a World-Class Tango Dancer to Master the Art of the Deal, to make all the right moves, to gain mutual agreement. See for Yourself: The Best Latin Tango

Every great composer needs great musicians. Every great musician needs great composers.

Mutual attraction, rapport, trust, respect, compatibility, and commitment are key elements of every lasting relationship. Remember this: No relationship can thrive or survive without mutual benefit and commitment. Once these relationship elements are lost, there is no relationship.

Vitalia Consulting builds and sustains cultures of mutual benefit and inclusion, driven by a desire to partner with others to get things done. You succeed by helping others become successful. Helping others helps you, too. Keep in mind, help is only a relationship away. 

Conversely, in cultures where “greed is good” (cultures that value the lone wolf, the lone shark, the lone genius) the act of working with others to get things done gets lost, projects stall, the brilliance of team ideas fades away.

We, Vitalia Consulting, believe that building and sustaining relationships should be a pre-requisite for all vital executive leaders, emerging leaders, and leadership development. True Relationships weather the storms. True Relationships can live forever.

Don’t forget the human touch, gestures, and movements. Give your relationships face time, real time. Be genuinely attentive, interested in people. Listen first. Listen, hear, and learn from their stories. Be open to being enlightened. Tell and show, don’t sell. Be authentic. Be yourself. No one likes a great pretender. Don’t be afraid of being human. Get lost once in awhile.

Want warmer relationships? Exude warmth. Be passionate about something. Meet off-site (whenever possible) at unique venues. Be compelling.

Embrace reciprocity. Give to receive. Relax. Now immerse yourself in the dance.

It really does take at least 2:2 Tango. Come on, let’s dance The Tango!It Takes 2 To Tango

Partner with Us! Let’s Get Started.


Marc Ortiz de Candia, Executive Partner ~ Provocateur

Vitalia Consulting | The Enlightened Leadership Leader


Tangerine Tango: Let’s Dance!

Learn the steps of the dance, the art of conversation and build powerful, lasting business relationships that work for you.

Every lasting relationship begins with a conversation, even business relationships, even partnering for mutual benefit. Yet, sometimes we forget the easy way to connect with the new people we meet, on something we have in common, other than business, a simple generous gift of conversation.

The nice thing is that conversation can be about anything, almost anywhere. Natural humor stimulated by life and living in this world, an affinity we share, it may be something complimentary or complementary.

Build powerful, lasting business relationships, especially Advocate Relationships, without breathlessly pontificating about what you do and how you do it, without talking about business, without selling anything at all. No matter what business you are in, the relationship business is key to your business growth.

To illustrate: Did you know that the newest Pantone Color released in 2012 is called “Tangerine Tango.” For our purposes, Tangerine Tango is simply “starting that initial conversation.” The fun part is that you can initiate conversations anywhere, anytime (not exclusively at business events). The potential for human interaction is all around us. You know you’ve got to face the music sometime, somewhere.

Best described as “warm, uplifting, and energizing” Tangerine Tango is the perfect color for increasing business relationships.

Think, act, be Tangerine Tango! Learn the basic steps, the art of engaging in simple conversation is just like a dance. Learn the dance. Practice each step with your newest partner. You will remember where to step with every beat of the music. One caveat, unfortunately if you are not genuinely committed to Tangerine Tango (reflecting the behavioral ways you cultivate relationships) it will be transparent to everyone around you.

You can use Tangerine Tango in networking, in expanding your business relationships, your sphere of influence, again without selling anything. (We can call it, “The No Pitch.”) Learn the dance. Establish rapport, trust, and value creation with people.

Give the gift of value in your conversations to create “Advocate Relationships.” Advocates are people who will make a case to recommend you to others, without you ever asking. Advocate relationships are the most important relationships. These are people who will give you unsolicted referrals because they like and trust you.

Try Tangerine Tango just once. Try it, and decide later. Is it right for you? It’s a simple choice. Work it. You’ll feel Tangerine Tango working for you without you even having to be here, there, and everywhere. Build powerful, lasting relationships that work for you, and you’ll want to do the dance over and over again. There are two other basic steps essential to expanding your business, branding and building your image. We will explore these dance movements another time.

Can you really think outside-the-box? Here it is: Tangerine Tango!

Every lasting relationship begins with a conversation. After all, when’s the last time you really danced in your business life? Remember what they say, “It takes two to Tangerine Tango.” Let’s Dance!

The beginning is always today. Let’s continue the conversation.

Marc Ortiz de Candia, Executive Partner, Vitalia Consulting