Every lasting relationship begins with a conversation, even business relationships, even partnering for mutual benefit. Yet, sometimes we forget the easy way to connect with the new people we meet, on something we have in common, other than business, a simple generous gift of conversation.
The nice thing is that conversation can be about anything, almost anywhere. Natural humor stimulated by life and living in this world, an affinity we share, it may be something complimentary or complementary.
Build powerful, lasting business relationships, especially Advocate Relationships, without breathlessly pontificating about what you do and how you do it, without talking about business, without selling anything at all. No matter what business you are in, the relationship business is key to your business growth.
To illustrate: Did you know that the newest Pantone Color released in 2012 is called “Tangerine Tango.” For our purposes, Tangerine Tango is simply “starting that initial conversation.” The fun part is that you can initiate conversations anywhere, anytime (not exclusively at business events). The potential for human interaction is all around us. You know you’ve got to face the music sometime, somewhere.
Best described as “warm, uplifting, and energizing” Tangerine Tango is the perfect color for increasing business relationships.
Think, act, be Tangerine Tango! Learn the basic steps, the art of engaging in simple conversation is just like a dance. Learn the dance. Practice each step with your newest partner. You will remember where to step with every beat of the music. One caveat, unfortunately if you are not genuinely committed to Tangerine Tango (reflecting the behavioral ways you cultivate relationships) it will be transparent to everyone around you.
You can use Tangerine Tango in networking, in expanding your business relationships, your sphere of influence, again without selling anything. (We can call it, “The No Pitch.”) Learn the dance. Establish rapport, trust, and value creation with people.
Give the gift of value in your conversations to create “Advocate Relationships.” Advocates are people who will make a case to recommend you to others, without you ever asking. Advocate relationships are the most important relationships. These are people who will give you unsolicted referrals because they like and trust you.
Try Tangerine Tango just once. Try it, and decide later. Is it right for you? It’s a simple choice. Work it. You’ll feel Tangerine Tango working for you without you even having to be here, there, and everywhere. Build powerful, lasting relationships that work for you, and you’ll want to do the dance over and over again. There are two other basic steps essential to expanding your business, branding and building your image. We will explore these dance movements another time.
Can you really think outside-the-box? Here it is: Tangerine Tango!
Every lasting relationship begins with a conversation. After all, when’s the last time you really danced in your business life? Remember what they say, “It takes two to Tangerine Tango.” Let’s Dance!
The beginning is always today. Let’s continue the conversation.
Marc Ortiz de Candia, Executive Partner, Vitalia Consulting